Project description
This is a website for purchasing pharmaceuticals and contacting a doctor with the possibility of a consultation, developed by the InStandart. It provides users with the opportunity to purchase pharmaceuticals for hassle-free treatment.Project summary
Duration: 11 months |
Industry: Pharmaceuticals |
Location: UK |
Business Goals: Development of a website to provide the ability to purchase pharmaceuticals in an intuitive and user-friendly manner. |
Team: Designer, 3 WordPress developers, Business Analyst, Project Manager |
Expertise: WordPress, Web design |
Applied technologies: Figma, WordPress, WooCommerce, Contact Form 7, WooPayments, and others |
Technical Challenges
The main technical challenges were:
- Create a design and start developing pages following it.
- Making changes at the request of the customer.
- Identifying bugs and fixing them.
- Site checking and optimising.
- Redesign of the user interface for a more convenient and intuitive user experience.
Business Challenges
Regulatory Compliance
- Navigating regulations set by the GPhC and MHRA.
- Ensuring adherence to the UK’s NHS guidelines for prescriptions and over-the-counter (OTC) medications.
Data Security and Privacy
- Implementing robust data protection measures in compliance with the GDPR.
- Ensuring secure handling of patient data, including medical histories and prescription details.
Prescription Management
- Developing a system for authenticating and processing electronic prescriptions.
- Facilitating smooth communication between doctors, patients, and the pharmacy for prescription verification and fulfillment.
Logistics and Supply Chain
- Establishing a reliable supply chain for sourcing medications and healthcare products.
- Creating an efficient delivery system to ensure timely and safe delivery of medications.
Technological Infrastructure
- Building a scalable and secure platform with user-friendly interfaces.
- Integrating advanced technologies like AI for personalised recommendations and chatbots for customer support.
Customer Trust and Safety
- Ensuring the authenticity and quality of medications.
- Implementing measures to prevent counterfeit medications and providing clear information about drug safety and usage.
Customer Support and Service
- Offering comprehensive customer support to address queries, manage orders, and handle returns or complaints.
- Providing professional pharmaceutical advice and consultation services online.
Insurance and Payment Integration
- Integrating with insurance providers for prescription coverage and reimbursement.
- Offering a variety of payment options to cater to different customer preferences.
Inventory Management
- Maintaining accurate and up-to-date inventory to prevent stockouts and overstocking.
- Implementing an efficient inventory tracking system to manage expiration dates and recalls.
Legal and Ethical Issues
- Ensuring compliance with UK laws regarding the sale of controlled substances.
- Addressing ethical considerations related to online pharmaceutical sales, such as responsible marketing and patient care.
User Experience
- Designing an intuitive and accessible website and mobile app.
- Ensuring a seamless and hassle-free shopping experience from browsing to checkout.
Partnerships and Collaborations
- Establishing partnerships with healthcare providers, insurance companies, and pharmaceutical manufacturers.
- Collaborating with delivery and logistics companies for efficient order fulfillment.
Core technologies and plugins
E-Commerce Platform WooCommerce
- WooCommerce: Essential for managing the online store, product listings, and transactions.
- Woo Subscriptions: For managing recurring payments and subscriptions.
- WooCommerce Min/Max Quantities: To set minimum and maximum allowed quantities for products.
- WooCommerce Royal Mail, Evri, & DPD Shipping Calculator Pro: For accurate shipping calculations with Royal Mail and DPD.
- WooCommerce Shipping & Tax: To manage shipping options and automate tax calculations.
Security and Compliance
- SSL Certificate: To encrypt data and ensure secure transactions.
Contact forms
- Contact Form 7: For contact forms.
Logistics and Supply Chain
- Advanced Shipment Tracking for WooCommerce: For managing shipping options and integration with delivery services.
Customer Support and Service
- WebSocket Chat Plugin: A custom plugin for WebSocket-based online chat using Workerman.
User Experience
- Performance Optimization: W3 Total Cache for caching and speed optimisation.
- Mobile Responsiveness: Ensure your theme is mobile-responsive.
Payment Integration
- WooPayments: For integrating various payment gateways such as Stripe, PayPal, and other local payment options.
- WooCommerce WorldPay Gateway: For integrating WorldPay payment gateway.
Customer Trust and Safety
- Product Reviews: Through WooCommerce.
Inventory Management
- Inventory Management: Through WooCommerce.
Custom API Integration
- REST API: Utilize WooCommerce REST API for custom integrations with external systems like inventory management, logistics, or insurance providers.
Analytics and Reporting
- WooCommerce Analytics: Built-in reporting tools for sales, inventory, and customer data analysis.
Content Management
- Advanced Custom Fields PRO (ACF PRO): For custom product attributes and detailed product information.
- Classic Editor: For a familiar editing experience.
Media Management
- WP Offload Media Lite: For connecting the website to Amazon S3 Bucket for media storage and management.
- SVG Support: For using SVG images on the website.
Task Management
- WP Crontrol: For managing and scheduling WordPress cron jobs.
Solution
The project utilised a responsive design methodology, ensuring the web application is seamlessly accessible on both PCs/laptops and mobile devices. This approach guarantees an optimal user experience across various screen sizes and devices, making the platform versatile and user-friendly. This is what the home page and burger menu look like.
The project offers users comprehensive access to a wide range of medicinal products, encompassing all classes of medicine, including specialised and rare treatments. This extensive catalogue ensures that users can find the medications they need, regardless of their specific health conditions. Additionally, the platform facilitates direct communication with healthcare professionals. Users can consult with doctors via an integrated chat feature or by scheduling appointments, providing convenient access to medical advice and support.
This is what the user profile looks like. there is all the information about tests, health indicators, request history, etc.
Access to the service is free, allowing users to explore and utilise many features without cost. However, certain premium services, such as personalised consultations, specialised treatments, or expedited delivery options, may be available for a fee. This tiered approach ensures that essential services remain accessible to all users while offering additional benefits for those who opt for paid services.
This is what drug requests look like.
Delivered Results
The 24hr Pharmacy website development produced the following results:
- Enhanced User Experience: The redesigned website offers an improved user experience, characterised by intuitive navigation, engaging visuals, and informative content. Users can easily discover and access the platform’s features, contributing to higher engagement and satisfaction.
- Comprehensive Content Integration: All necessary texts, including descriptions of subscription plans, and other relevant information, have been seamlessly integrated across the website. Users have access to comprehensive and up-to-date content, facilitating informed decision-making and enhancing user engagement.