Project description
InStore is an online store mobile application UI/UX designed specifically for Android devices, offering users the convenience of buying or selling any product directly from their smartphones. With the increasing prevalence of online shopping globally, the demand for well-designed and user-friendly e-commerce platforms has become more significant.Project summary
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Team: Designer Konstantin Pimenov |
Industry: eCommerce |
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Business goal: to develop a design for Android app that will contain a range of features |
Expertise: Mobile App design, Graphic design |
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Applied technologies: Figma |
Business Challenge
The primary challenge for the InStore project was to develop an effective UI/UX design that would differentiate the app in the competitive e-commerce market. With countless online stores available to consumers, creating an interface that is intuitive, visually appealing, and efficient for both buyers and sellers was crucial.
Solution
The project began with thorough market research and user analysis to gain insights into the behaviours, preferences, and needs of online shoppers and sellers. Based on these insights, a user-centric design strategy was developed to prioritise usability, efficiency, and aesthetics.
There is a wide application map.
There is a simple intuitive registration process.
The product card design was optimised to display various parameters of the selected product in a visually appealing manner, enhancing the user’s shopping experience.
There are advanced filters to allow users to quickly find the information they are interested in, with the filter button always accessible for making changes.
The designer has developed special icons for application categories.
A large number of filters helps users sell any product quickly and profitably.
There is also a burger menu with order history, notifications, support team etc.
Delivered Results
An effective UI/UX design was created that solved the business challenges and satisfied the company’s needs. Key outcomes of the project included:
- Improved user experience: The intuitive navigation and minimalistic design contributed to an enhanced overall user experience.
- Competitive differentiation: InStore stood out in the competitive e-commerce market by offering a well-designed and user-friendly platform that catered to the diverse needs of its users.