#ui/ux #web_design #app_design
Project description
Jabrool is a smart delivery application designed to offer 24/7 delivery services, aimed at saving time for both couriers and customers. The app calculates delivery costs, manages bonuses and fees for users, and charts optimal routes for drivers. The Jabrool Taxy App UI/UX project goal was to create a user-friendly interface that streamlines the delivery process, enhances user experience, and ensures efficient service management.Project summary
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Industry: Transportation & Logistics |
Business Goals: to develop a design that will contain a range of features |
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Team: 1 Designer |
Expertise: App design |
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Applied technologies: Figma, Photoshop |
Business Challenge
The main challenges faced during the project were:
- Complex User Interactions: Balancing the needs of both couriers and customers within a single platform.
- Cost and Bonus Management: Developing a transparent and easy-to-understand system for calculating delivery costs, managing bonuses, and handling fees.
- Efficient Route Optimisation: Integrating a reliable and efficient route optimization feature for drivers to ensure timely deliveries.
- 24/7 Availability: Ensuring the app’s functionality and usability at any time of the day.
- User Engagement and Retention: Creating a compelling and easy-to-navigate interface to keep users engaged and satisfied with the service.
Solution
To address these challenges, a detailed UI/UX design approach was adopted, focusing on user-centric design, efficient functionality, and seamless interaction:
User Research and Persona Development:
- Conducted extensive user research to understand the needs, behaviors, and pain points of both customers and couriers.
- Developed detailed user personas to guide the design process and ensure the app meets the needs of its diverse user base.
Intuitive and User-Friendly Interface Design:
- Designed a clean and intuitive interface, prioritizing ease of use and accessibility.
- Used a simple color scheme and clear typography to enhance readability and navigation.
Cost and Bonus Management System:
- Implemented a transparent system for calculating delivery costs, bonuses, and fees.
- Designed a dashboard for users to easily track their earnings, expenses, and bonuses.
Advanced Route Optimisation:
- Integrated a robust route optimisation algorithm to chart the most efficient routes for drivers, ensuring timely deliveries.
- Provided real-time updates and notifications to keep drivers and customers informed of the delivery status.
24/7 Availability and Reliability:
- Ensured the app’s backend infrastructure could support 24/7 operations without downtime.
- Implemented features to handle high traffic and peak usage times effectively.
Engagement and Retention Features:
- Added gamification elements, such as earning badges and rewards, to keep users engaged.
- Integrated a feedback system to collect user opinions and continuously improve the app.
Delivered Results
The Jabrool app was successfully designed and developed, resulting in a smart delivery platform that meets the needs of both couriers and customers. Key outcomes included:
Enhanced User Experience:
- The intuitive interface and user-centric design resulted in high user satisfaction and ease of use, reducing the learning curve for new users.
- Users appreciated the clear and transparent cost and bonus management system, which increased trust in the platform.
Efficient and Timely Deliveries:
- The advanced route optimization feature ensured drivers could deliver goods efficiently, leading to quicker delivery times and satisfied customers.
- Real-time updates and notifications kept users informed, reducing uncertainty and improving overall service reliability.