Project description
Xpedition2 is a route planning and navigation platform developed by RGS IT Development Ltd. It enables hikers, bikers and other outdoor enthusiasts to get the most out of their activities. The project encompasses both a web application and a mobile application, offering users access to quality global topographic mapping and advanced route planning features. Access to the service is delivered via a free or paid subscription. The project software was developed by RGS IT. The task of the InStandart team was to make app redesign the brochure website to provide more detailed, relevant information on Xpedition2 and access to extensive user help and support.Project summary
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Location: UK |
Industry: Tourism, travelling, lifestyle |
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Business goals: Website redesign; to deliver a wider range of information in a, intuitive, user-friendly format |
Team: 1 Designer, 1 WordPress developer |
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Expertise: WordPress, Web design, Graphic design |
Applied technologies: WordPress, Photoshop, Figma |
Business Challenge
The existing brochure website required a redesign to enhance user experience, deliver marketing messages and user information via a new structure, and introduce new blocks across all pages.In response to these challenges, the InStandart team undertook the task of redesigning the Xpedition2 website, addressing the need for a refreshed interface, and improved functionality.
Solution
By harnessing the capabilities of WordPress, the team aimed to implement all customer requirements efficiently and effectively.
Key aspects of the solution include:
- Redesign and Optimisation: InStandart team initiated a comprehensive redesign of the Xpedition2 website, focusing on enhancing user experience and visual appeal. By optimising the layout, navigation, and aesthetics, the redesign aimed to create an engaging and intuitive interface for users.
- Text Integration: Essential texts, including descriptions of subscription plans and extensive help and support information, were meticulously integrated across the website. Clear and informative content was prioritised to ensure users have access to relevant information and functionalities.
- New Block Implementation: Recognising the importance of showcasing key features and enticing users to explore the platform, new blocks were strategically placed across all pages. These blocks highlight the platform’s offerings, encourage user engagement, and facilitate seamless navigation.
Delivered Results
The Xpedition2 website redesign produced the following results:
- Enhanced User Experience: The redesigned website offers an improved user experience, characterised by intuitive navigation, engaging visuals, and informative content. Users can easily discover and access the platform’s features, contributing to higher engagement and satisfaction.
- Comprehensive Content Integration: All necessary texts, including descriptions of subscription plans, and other relevant information, have been seamlessly integrated across the website. Users have access to comprehensive and up-to-date content, facilitating informed decision-making and enhancing user engagement.
- Platform Viability and Scalability: The redesigned Xpedition2 website is well-equipped to meet the evolving needs of users and adapt to changing market dynamics. The platform’s viability and scalability are enhanced, positioning it for sustained success in the competitive outdoor activity industry.
The Xpedition2 website redesign undertaken by the InStandart team represents a significant step towards optimising user experience and ensuring the long-term viability of the platform.