Project description
Ahmedabad Eats mobile app UI/UX design project aimed to create an intuitive and visually appealing platform for Android and iOS for ordering goods and dishes from various stores and cuisines. The design incorporated a convenient system of prompts for users at different proficiency levels to understand the app's functionality fully. Platform-native icons were utilised to highlight the unique features and qualities of each aspect of the application.Project summary
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Team: Designer Konstantin Pimenov |
Industry: Retail |
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Business goal: to develop a mobile app UI/UX that will contain a range of features |
Expertise: Mobile App design, Graphic design |
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Applied technologies: Figma |
Business Challenge
The primary challenge for the Ahmedabad Eats was to develop a mobile application design that catered to the unique needs and preferences of users in India’s Ahmedabad region. With the competitive landscape of food delivery and e-commerce apps, the project needed to differentiate itself by offering seamless navigation, clear functionality, and visually appealing design. Additionally, ensuring accessibility and understanding for users at different proficiency levels posed a challenge in terms of user onboarding and engagement.
Solution
To address the business challenge, the project adopted a strategic approach to UI/UX design that focused on enhancing usability, functionality, and cultural relevance. The design process began with thorough research to understand user behaviours, preferences, and cultural nuances specific to the Ahmedabad region. This informed the development of user personas and journey maps to guide the design process.
A convenient system of prompts was incorporated into the app to assist users at different proficiency levels in understanding the app’s functionality fully. Platform-native icons were utilised to ensure familiarity and highlight the unique features of each aspect of the application.
The main menu was designed for intuitive navigation, allowing users to easily browse and order goods and dishes from various stores and cuisines. Clear categorisation and filters were implemented to streamline the ordering process and enhance user experience.
Delivered Results
Ahmedabad Eats mobile app UI/UX design project successfully addressed the business challenge by delivering a user-friendly and culturally relevant platform for ordering goods and dishes in the Ahmedabad region.
Key outcomes of the project included:
- Enhanced user experience: The intuitive interface, clear functionality, and convenient prompts contributed to an improved overall user experience, resulting in increased user satisfaction and engagement.
- Cultural relevance: The design incorporated cultural nuances specific to the Ahmedabad region, ensuring familiarity and resonance with Indian users, thereby increasing adoption and retention rates.
- Differentiation in the market: Ahmedabad Eats differentiated itself in the competitive food delivery and e-commerce app market by offering a visually appealing and user-friendly platform that catered to the unique needs and preferences of users in the Ahmedabad region.